In the last blog post guest personalization was stressed. These new brands of hotels take brand recognition to a large scale with actual designer hotels. Think big: Bulgari, Missoni, Armani, etc. This brilliant marketing campaign takes the brand recognition, loyalty, and ritz of these high-end designers and extends it to an upscale hotel! Check out some pictures from these places:
Bulgari Hotel, Bali:
Bulgari Hotel, Milano:
Armani Hotel, Dubai:
Missoni Hotel, Scotland:
Like I said before these hotels take branding to the next level. It is a proven fact that people have brand loyalty, especially the upper class that can afford the designers listed above. So why not make luxury designer brand hotels?! Now not only can people wear their upscale designer brands, they can live them too (with the same loyalty no doubt!).
What is your favorite designer? If they had a hotel would you stay there simply for the name? I know if Kate Spade had a hotel I’d book a room in an instant!